BrandSpark Announces the 2016 Most Trusted Consumer Brands

38,000 shoppers determined top picks for Food & Beverage, Health & Beauty, Household, and Kids categories

New categories for the 2016 study include non-dairy milk, instant rice, and bread. 

With so many options at your typical supermarket, both branded and generic, brand recognition can be key in informing purchasing choices. BrandSpark has released the results of its annual national study, which polled over 38,000 shoppers to determine the winners for the 2016 BrandSpark Most Trusted Awards, according to a release.

Robert Levy, President and CEO of BrandSpark International, says, “The annual BrandSpark Most Trusted Awards honors the brands Americans trust most, those they would recommend to friends and neighbors. This award boosts shoppers’ confidence when making a purchase decision in store aisles.”

There are 106 categories in the Most Trusted Awards. New categories for 2016 include non-dairy milk, instant rice, and bread. Winners include Hershey’s for chocolate, Folgers for coffee, and Coca-Cola for soft drink. 70 percent of ketchup buyers named Heinz as their top brand. A full list of winners can be found on the BrandSpark Most Trusted website.


Through the study, BrandSpark discovered that 68 percent of American shoppers will try new products from their most trusted brands, and 67 percent prefer buying trusted brands on sale over buying generic or store versions. It is important to note, however, that 43 percent say they are less loyal to brands now than they were in the past.