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Bojangles’ Revamps Its Look to Attract Millennials

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The new location will have free Wi-Fi and charging stations

The Southern restaurant chain Bojangles’ is all about its famous chicken and biscuits with a classic counter-service concept. This week, one of its locations in Greensville, South Carolina will debut its remodeled concept that targets millennials with its newest features.

“Younger demographics are a significant part of the Bojangles’ following, and the brand has a growing digital presence that engages millennial audiences,” a spokesperson for Bojangles’ told Eater.

As it stands, the restaurant’s concept is based on “distinct flavor,” “high-quality products made-from-scratch,” and “a festive restaurant design with friendly service,” according to the Bojangles’ website.

The three attributes will remain the same; however, the new restaurant concept will feature updated interior including exposed brick, subway tile, and bright accents to create a more welcoming environment.

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One new feature will include a “biscuit theater,” where customers will be able to look through a glass window to see the biscuits being made every 20 minutes.