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Blaze Pizza Aims to Go Head-to-Head With Dominos and Pizza Hut in the Chain Pizza Arena

Backed by LeBron James, Blaze was named the fastest growing restaurant chain in the U.S. in 2016

Ruslan Mitin / Shutterstock

Blaze Pizza initially opened its doors in 2012. 

When it comes to fast-casual dining, nothing beats convenience, healthy options, and good taste. These three attributes are what Blaze Pizza’s co-founders Elise and Rick Wetzel say the company can provide during its continued nationwide expansion.

Just last year, the pizza chain opened 68 new locations in the U.S., giving the company a total of 173 restaurants across the country, and sales grew by 84 percent to $186 million, Business Insider reported.

Blaze Pizza prepares and bakes personal pizzas in an assembly line-fashion that allow orders to customize their order with a selection of toppings.

Fast-food chains oversaturate the industry, and the Wetzels believe they have what it takes to exceed the competition with Blaze Pizza’s fast-casual dining.

"With the McDonald's, and the Taco Bells – it feels like very over-engineered food," Rick told Business Insider. "It feels unhealthy, whether that's true or not. It feels very old-school."


The company is aspiring to $1 billion in sales, which would make it the fifth-largest pizza chain in the U.S., according to Rick Wetzel.