Yellow Tail Tried to Deliver 4,000 Bottles of Wine to AB-InBev and Was Turned Away

What would you do with all of that wine?

Yellow Tail nods at AB-InBev’s exclusivity to the alcohol category of big game ads.

Earlier this week, Yellow Tail premiered its ad during the Big Game, the first wine brand to do so in almost 40 years. The ad featured the brand’s spokesperson, Yellow Tail Guy, along with Australian model Ellie Gonsalves.

In honor of the ad, Yellow Tail Guy attempted to deliver a truckload of wine to America’s largest brewer and the Big Game’s exclusive national alcohol advertiser, Anheuser-Busch InBev. In fact, Yellow Tail was only able to advertise during the Big Game by buying 70 separate local commercial spots, according to Forbes.

The Yellow Tail team drove to the brewery’s headquarters in St. Louis to deliver 4,000 bottles of wine but was turned down multiple times.

The brand is now on the hunt for ideas on what to do with all of the bottles of wine and is accepting ideas through Instagram and Twitter using #yellowtailguy.

Related

Missed the Big Game? To check out a roundup of commercials from Pepsi to Budweiser, click here.