This Wine Label Helps Shelter Dogs Get Adopted
If you’re having a hard time deciding which bottle of wine to bring to your next dinner party — or any other social occasion where wine is your friend — here’s an easy solution: pick the one with the puppy on it.
Not only will your choice be infinitely cuter than that of any wine snob, but you’ll also be contributing to a wine company that actually helps shelter dogs at the North Shore Animal League America (NSALA) get adopted.
Enter Chateau La Paws Wines, which currently has three varietals that are vinted and bottled at Rosenblum Cellars in Sonoma, California. Each of the three — chardonnay, pinot noir, and red blend — features a rotating cast of shelter dogs to help bring attention to NSALA, the largest no-kill animal rescue and adoption organization in the world. Meet the whole cast of models, shot by celebrity dog photographer Carli Davidson, online.
Chateau La Paws is still in the early stages of production, so it’ll be a little while before you’ll see it at your wine retailer. In the meantime, dog lovers are encouraged to share stories about their own shelter dogs and donate to help more dogs find their forever homes.