Organic and fast food are usually not two terms that you see together in one menu, but Wendy’s is looking to change that. Don’t get too excited: they aren’t introducing farm-fresh kale or grass-fed Kobe beef burgers. But baby steps first. Wendy’s announced that they will begin brewing Honest Tea, an organic tea brand and subset of Coca-Cola, on location at each of their restaurants nationwide, making Wendy’s one of the first-ever fast food restaurants to offer an organic item on their menu.
Sadly, the tea will cost slightly more than soda, at $1.69 per drink, as compared with the average $1.39 price for a small soda, according to the Wall Street Journal.
Employees will add fair-trade sugars and flavors to the Honest Tea. They will also sell an exclusive flavor on-site: Honest Tropical Green Tea. Honest Tea founder Seth Goldman says that he hopes to almost triple current sales of the packaged organic tea product to $500 million by 2020.
This isn’t Wendy’s first attempt to have a healthier menu: earlier this year, they took soda off the kids’ menus, which was followed by similar actions from Burger King and McDonald’s.