Wegmans Markets Are Being Boycotted For Carrying Trump Wine

In the wake of the "Nordstrom scandal," in which the national department store chain stopped carrying Ivanka Trump's clothing line, other stores are being pressured to do the same with Trump products. Wegmans — an upscale regional supermarket chain in the Northeast and  mid-Atlantic regions — is under fire for continuing to carry Trump label wine sat its Virginia stores, according to USA Today.

Calls to boycott Wegmans are being led by individuals and groups like non-profit political action group, Stop Trump Wine.

"Let's demonstrate through economic action that the residents and business owners of Charlottesville will not stand for the hatred espoused by Eric Trump [Donald Trump's son and the titular owner of  Trump Winery] and those like him," the website says. "We will not stop boycotting until Donald and Eric Trump stop supporting and implementing policies of hate, and publicly pledge to preserve and protect the rights of all Americans: especially people of color, LGBTQ, Muslims, immigrants, and women."

Despite the outcry, Wegmans is refusing to back down:

"How a product performs is our single measure for what stays on our shelves and what goes," Wegmans spokeswoman Jo Natale told The Huffington Post. "Individual shoppers who feel strongly about an issue can demonstrate their convictions by refusing to buy a product. When enough people do the same... we stop selling that product in favor of one that's in greater demand."

Trump Winery was in the news in December, after it applied for six visa applications for immigrant workers, an action that seemed to directly contradict then-president-elect Trump's "America First" immigration and employment policies.