Super Bowl 50 App Allows Fans to Have Drinks Delivered Right to Their Seat
Need a quick beer without taking your eyes off the big game? There’s an app for that.
Levi’s Stadium, the host of Super Bowl 50, is bringing aspects of its own app to better serve fans taking in the action. According to Mobile Sports Report, the California venue’s “ground-breaking stadium app” allows fans to order and pay for food and beverages on their phones and have them delivered to any seat in the stadium, whether it’s their own or to a friend sitting elsewhere.
The Super Bowl 50 stadium app, made by VenueNext, the same developer behind the regular Levi’s stadium app, only enables drinks to be delivered to fans in their seats, with a $5 service charge. For those that don’t want to pay the service charge, the app can determine which windows are closest or have the shortest lines, and offers an express pickup option. Additionally, the app has a fan guide of what to bring and not to bring, and will have game-day instant action replays, a ‘celebrity cam,’ and a way for fans to see the Super Bowl commercials after they air on TV.
The decision to only deliver drinks directly to fans — and not food — was made by the NFL, the Niners, VenueNext, and Centerplate (the catering company for the stadium). San Francisco 49ers chief operating officer Al Guido says, “It was a risk-reward decision about the amount of fan education needed. There’s so much going on at a Super Bowl and so many people new to the stadium that it didn’t seem worth it to us to risk someone not getting an order delivered because of their error, or our error.”