Strongbow Launches Orange Blossom Hard Cider Just in Time for Spring
The newest flavor, Orange Blossom, was inspired by nature, but was also chosen after careful consumer research, according to the company.
“We learned what consumers wanted and looked at flavor trends which showed orange is one of the top 3 flavors driving growth in flavored spirits,” Jessica Robinson, senior marketing director of portfolio brands at Heineken USA, said in a statement. “Combined with Strongbow’s cider making expertise and dedication to caring for over 1 billion cider apples every year, we know Orange Blossom is an exciting new offering for our fans and consumers interested in new flavors.”
Strongbow also launched new Limited Edition Minis that come in packs of four. Flavors in the mini collection include Orange Blossom, Gold Apple, Cherry Blossom, and Honey. The minis will be available for a limited time in March.
Along with the new product, the brand says it plans to launch the next phase of the campaign with “a physical installation that delivers a taste of the countryside to nature-starved New Yorkers.”