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Starbucks Will Open Reserve Roastery in Italy Next Year

The 25,000-square-foot retail space will carry small-batch Reserve coffees
starbucks

pio3 / Shutterstock

Percassi, Starbucks’ Italian licensee and business partner, will open more locations throughout 2018 after the Roastery opening.

This week, Starbucks not only debuted its new spring drinks, but it also announced that it will enter the Italian coffee market with a new Reserve Roastery location on Piazza Cordusio in Milan.

This location will be the first Starbucks Roastery location to open in the Europe, Middle East, and Africa region, and the fifth in the world, according to the company.

“It took us some time to find it, but once I walked through the former Post Office building, I knew that it would be the perfect location to honor the craft of coffee and pay respect to the uniquely Italian culture in which it will be served," Howard Schultz, Starbucks chairman and CEO, said in a statement.

"This store will be the culmination of a great dream of mine — 34 years in the making — to return to Milan with one of the most immersive, magical retail experiences in the world.”

The company’s expansion has even received a nod of approval from Milan Mayor Giuseppe Sala.

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“Starbucks is a brand famous worldwide,” he said. “Its presence in the city is for us a further confirmation of the important attractiveness of Milan on the entrepreneurial scale.”