Starbucks Partners with Spotify to Enhance Customer Music Experience
As of Tuesday, you can now take the Starbucks music experience home with you, thanks to the new digital music experience Starbucks launched with Spotify, according to a release. This “first-of-its-kind music experience” will reach customers at over 7,500 Starbucks company-operated stores in the United States, 10 million My Starbucks Rewards loyalty members, and U.S. Spotify users.
With the new digital music experience, Starbucks Mobile App customers will be able to immediately know what music is playing overhead while at a Starbucks store, as well as view recently played songs. Additionally, users can save songs to a personal playlist on Spotify, ‘love’ songs to influence future Starbucks playlists, and share songs on social networks.
Howard Schultz, chairman and CEO of Starbucks, says, “Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment. Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”