Starbucks Is Opening its Biggest Location in the World and Promises ‘Coffee as Theater’

Starbucks’ second Roastery location will also double as its largest store in the world, and is scheduled to open in New York
It’s the Willy Wonka factory of caffeine.


It’s the Willy Wonka factory of caffeine.

Starbucks has announced the opening of its largest location in the entire world, set to open its doors in 2018 in New York City.

The store, at a colossal 20,000 square feet (compared with the original Seattle location’s 15,000 square feet), will also double as the second-ever Starbucks Roastery and Tasting Room, containing elite beans and brews from around the world to appeal to coffee connoisseurs.It will be opening in New York’s Chelsea neighborhood, just south of Chelsea market.

Visitors will be able to purchase small-lot coffees and learn about the coffee-making and brewing processes, and Starbucks promises a “deeper level of interaction” than just simply asking baristas for a “tall venti macchiato no whip,” and will experience “coffee as theater.”

“In New York, we want to take elements from what we originally created and build something even bigger and bolder, celebrating coffee and craft in a completely unique and differentiated way,” Howard Schultz, CEO of Starbucks, said in a statement. “We want this experience to tell our customers that we’re coming to Broadway.”

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