Scotland, possibly in an effort to vamp up whisky sales ever since they were unseated by Japan as having the best whisky in the world, has created whisky fabric. The smart fabric, a tweed developed by the Heriot-Watt University's School of Textiles and Design in Edinburgh and Galashiels, smells permanently of whisky, specifically, Johnnie Walker Black.
According to Johnnie Walker, the tweed fabric (which, presumably, you can make into pants to wear at the hunting lodge or the cigar lounge), smells of the same “rich malt, golden vanilla, red fruit and dark chocolate tones” as that infamous bottle of whisky. The colors of the fabric match the colors of the Johnnie Walker label (that is, black, gold, and off-white).
"The process we have devised for Johnnie Walker means that this scent is layered into the fabric throughout the finishing process and is permanently imbued in the tweed,” Donald Mackay, who heads the finishing department at the mill where the fabric is made, told the BBC.
The fabric will be turned into designs by Milan-based fashion designer Angelos Bratis, and will be sold in Germany, Greece, and Belgium.
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