Rolling Stones Tequila: Jose Cuervo Creates Limited Edition Bottles to Celebrate Iconic Rock Band


Perhaps if you drink this stuff, you’ll think you have the moves like Jagger.

Apparently you can get satisfaction, Mick: just with tequila. Jose Cuervo is releasing two limited edition bottlings of their high-end Especial and Reserva de la Familia tequilas in honor of the iconic rock band, The Rolling Stones.

The bottles feature the iconic Stones tongue and lip design, of course. Both are meant to celebrate Jose Cuervo’s relationship with The Rolling Stones, who dubbed their 1972 North American tour, the Tequila Sunrise tour.

The Especial is available starting today for $16.99 per bottle, and you’ll be able to pick up the extra-añejo (aged in oak barrels for three years or more) tequila, Reserva de la Familia, starting in November for an extravagant $149.99 per bottle. According to Jose Cuervo, it was 1972 when the band first tasted the now popular cocktail, the Tequila Sunrise, and they named Cuervo their “spiritual partner” for the rest of the tour.


“Mick came up to the bar and asked for a margarita, I asked him if he had ever tried a Tequila Sunrise, he said no, I built him one, and they started sucking them up,” Bobby Lozoff, the inventor of the Tequila Sunrise, told National Geographic. “After that they took them all across the country.”