Lyft is a car service offered around the nation that’s similar to Uber. When passengers ride with Lyft, they now have the opportunity to earn My Starbucks Rewards loyalty points at participating stores. All drivers are eligible to become gold members and can skip over starting with the Green Stars.
Adam Brotman, chief digital officer at Starbucks, had this to say in a statement: “This is a great win-win. Our digital loyalty ecosystem can help strengthen Lyft’s ability to attract and retain customers, while at the same time accelerating the incrementality of redemption of rewards.”
This partnership will also allow passengers to give their Lyft drivers Starbucks eGift cards as a way to say “thank you.”
Starbucks most recently partnered with The New York Times to let My Starbucks Rewards members read free articles and top news from the publication. This service also allows members to receive stars for subscribing to the Times.