Pernod Ricard Announces the World’s First Connected Cocktail Library
Pernod Ricard wants to change the way consumers drink at home with Opn, an intelligent system that allows users to learn and customize cocktail recipes based on what ingredients are available.
The initial idea was revealed in 2014, under the name “Project Gutenberg;” however, it was recently showcased at the Consumer Technology Association conference in Las Vegas this week, according to the CTA website.
Through Opn, the company is aims to transform “hometainment” as more and more consumers are looking to have new social experiences in the comfort of their own homes.
“We are utterly committed to developing the future of entertaining at home: an experience that is connected, engaging, tailored and responsible,” Alain Dufossé, managing director of Pernod Ricard’s Breakthrough Innovation Group, said in a statement. “With Opn, our goal is to make it easier to enjoy meaningful moments of convivialité at home.”
The system involves four pillars: the Opn Cartridge, a space-optimizing container that replaces spirit bottles; the Opn Tray, which monitors alcohol levels for ideal pouring; the Opn Application, a database of more than 300 recipes; and the Opn Website, a hub of all things Opn including articles and videos.