Pepsi Is Opening Up a Hip Restaurant/Bar in New York City

Staff Writer
Pepsi quietly opened up Kola House, a restaurant/bar/event space in Chelsea that will be themed around the kola nut
Is Pepsi trying to increase its cool factor?

Pepsi

Is Pepsi trying to increase its cool factor?

New Yorkers are so used to new, buzzy restaurants popping up in their neighborhoods, that yet another eatery/bar hybrid is not likely to raise eyebrows. Kola House, a restaurant/bar that centers on the kola nut — the fruit from which Cola is derived — may look like “yet another hipster spot” but it’s actually a concept owned and operated by Pepsi. That’s right — for the first time, Pepsi is getting into the restaurant busines

Kola House is opening in a cavernous 5,000-square foot space in New York City’s Chelsea/Meatpacking District. Although the space will not be plastered with Pepsi product placement, the restaurant/bar/event space will be the site of product testing and experimentation, according to CNBC.

“This isn't a pop-up," said Seth Kaufman, PepsiCo's chief marketing officer for beverages in North America. "This is something much bigger than that." He also said the space will offer a “premium experience” to guests that celebrate the kola nut in multiple forms.

Kola House will be designed by Lenny Kravitz’s design firm, Kravitz Design, and a club will be operated on the floor below the premises.

Although menu details are not known yet, Pepsi is giving fans a sneak-peak. The company will be catering the Super Bowl 50 halftime show and will be serving kola sliders, made with wagyu beef and caramelized onions, and beef tartare with caviar and kola truffle aioli. The cocktail menu will have East Meets West, a pearlescent, vodka-based cocktail with kola bitters, CNBC confirms.  

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