The coffee is made exclusively from 100-percent Arabica beans, according to a press release. The coffee is a medium-dark roast with hints of dark chocolate and sweet cocoa.
"Our Matagalpa Nicaraguan coffee delivers a smooth, rich and robust flavor,” Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverage merchandising, said in a press release. “It's a great tasting, premium cup of coffee without the premium price. And it does so with minimal impact on the environment. Nearly every major coffee-producing region of the world is under stress as changing weather patterns affect coffee production. By working with the Rainforest Alliance, we can help foster sustainable farming practices that protect natural resources."
The Rainforest Alliance is a non-profit organization that works to conserve biodiversity and ensure sustainable livelihoods, according to the organization’s website.
The new sustainably sourced coffee is a step toward the retailer’s goal of reducing its environmental footprint, which the company announced it was working on with Conservation International this summer.