7up

New 7UP Taps Sir Mix-a-Lot and 2 Chainz to Update Image

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The move to push the brand comes after a year in which sales declined 10 percent in volume in the second quarter
7up

The soda currently comes in four different variations: regular, 10 calorie, diet, and cherry.

Dr. Pepper Snapple Group is turning its attention toward 7UP, a lemon-lime soda that competes in the same category as Coca-Cola’s Sprite, with its recently launched campaign called “Mix It UP a Little.”

The campaign showcases the carbonated soft drink as a Jack of all trades to be used in baking, cooking, and mixing cocktails, Beverage Daily reported. 

“We didn’t need to look far to realize that people have been using 7UP as a component of their concoctions for decades,” Kevin Brandvold, director of marketing for 7UP, said in a statement. “We wanted to acknowledge that truth and elevate all the ways in which consumers are enjoying our product.”

The campaign includes digital ads from The Richards Group advertising agency featuring Sir Mix-a-Lot making cocktails and baking Bundt cakes, and 2 Chainz sipping white wine spritzers mixed with 7UP on a yacht.

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"I was excited to be a part of this campaign and put my own spin on some 7UP mixers," Sir Mix-a-Lot said in a statement. "7UP is a classic ingredient for any great cocktail, but I think we brought a new freshness with our creations."