When it rains, it pours, and at one art gallery in Berlin, Germany, it was raining tequila. As part of a new campaign, the Mexico Tourism Board teamed up with ad agency Lapiz to create an exhibit aimed to promote Mexico as the next vacation hot spot.
“The tequila was pushed into an invisible plastic structure where sprays of tequila mixed with the vapor formed the cloud,” Luciana Cani, executive creative director at Lapiz, told The Huffington Post. “With the plastic, we created a base the vapor could form around, but the most important function of the plastic was to work as a condensation surface for the tequila mist.”
In sync with Berlin’s rainy season, the cloud was programmed to rain only when it actually rains in Berlin.