tequila

Africa Studio / Shutterstock

The Mexico Tourism Board Made a Cloud That Rains Tequila

The art exhibit was featured at the art gallery Urban Spree
tequila

Africa Studio / Shutterstock

Through the exhibit, the tourism board wanted tourists to “forget the winter” and “have a taste of Mexico.”

When it rains, it pours, and at one art gallery in Berlin, Germany, it was raining tequila. As part of a new campaign, the Mexico Tourism Board teamed up with ad agency Lapiz to create an exhibit aimed to promote Mexico as the next vacation hot spot.

The tequila cloud was made using ultrasonic humidifiers to turn tequila into mist, which was condensed and turned into raindrops that guests could drink, AdWeek reported.

“The tequila was pushed into an invisible plastic structure where sprays of tequila mixed with the vapor formed the cloud,” Luciana Cani, executive creative director at Lapiz, told The Huffington Post. “With the plastic, we created a base the vapor could form around, but the most important function of the plastic was to work as a condensation surface for the tequila mist.”

Related

In sync with Berlin’s rainy season, the cloud was programmed to rain only when it actually rains in Berlin.