McDonald’s Is Lowering the Prices of Its Drinks
McDonald’s sales have dropped 2.1 percent over the past year..In recent years, in apparent attempts to increase profits, the burger giant has added technological advancements like build-your-own burger kiosks, rolled out an all-day breakfast menu, and updated classic menu items like the new chocolate Shamrock Shake — but the chain’s latest attempt at raking in more revenue comes in the form of lowering drink prices. Starting in April at McDonald’s, you’ll be able to get a soft drink for $1 or for a limited time, specialty McCafe drink for $2.
“It’s adding another layer of great value for customers with more choices,” Adam Adam Salgado, vice president of U.S. marketing at Oak Brook, Illinois-based McDonald’s said.
This isn’t the only time McDonald’s tried to lure more customers with tasty deals. After phasing out its popular dollar menu last year, the fast-food giant introduced various deals like the ‘2 for $2’ promotion and two-for-$5 deals last year.
“Demand has been a little weak,” analyst Jack Russo of Edward D. Jones & Co. told Bloomberg. “A lot of these guys think they’ve got to keep promoting to keep people coming in the door.”