If you’re a fan of the tropical, Caribbean-inspired flavor of Malibu rum, the company’s newest product might be for you. Malibu has announced that this May it will launch Malibu Beer, a golden lager which aims to “redefine the summer beer landscape” with a light natural coconut taste.
According to the press release, years of extensive research led the team to make the move to expand Malibu offerings beyond rum.
“Research confirmed that a beer that embodies the flavor and fun personality traits of the Malibu brand is an innovative concept that appeals to the U.S. beer consumer,” Justin Fisch, vice president and general manager at United States Beverage, said in a statement.
The beer will start rolling out on May 1 in select markets including Miami and Fort Lauderdale in Florida, San Diego, California, and Ann Arbor and Lansing in Michigan.