Ketel One

Getty Images/ Brian Ach for Ketel One Vodka

Ketel One Vodka Kicks Off Its Latest Campaign in NYC

The Nolet Family Distillery in Holland, where Ketel One is made, celebrates 325 years of distilling expertise
Ketel One

Getty Images/ Brian Ach for Ketel One Vodka

Entertainment for the celebration included DJ sets from Santigold and Lion Babe.

Last week, Ketel One Vodka transformed the NeueHouse Penthouse in New York City in honor of the “You Don’t Understand, It Has To Be Perfect” campaign, which highlights the lengths the Nolet family goes to make Ketel One the best of the best while combining family tradition, heritage, and perfection.

“We take our work very seriously, not ourselves,” Carl Nolet Jr., 11th-generation Nolet distiller, said in a statement. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”

More than 300 guests gathered to experience the world of Ketel One Vodka with three interactive vignettes.

With Ketel One virtual reality, guests were able to tour the Nolet Family Distillery in Holland without leaving the country — or the party — by utilizing cutting-edge technology.

A Nolet family heritage wall gave guests the chance to learn about each of the 11 generations of the Nolet family who have upheld the family legacy for the “world’s best-selling vodka.”

Lastly, the bartenders prepared citrus and orange drinks with a hint of essential oils to create the perfect cocktail experience.

“We have always considered talented bartenders around the world part of our extended family,” Nolet said. “As gatekeepers of the brand, bartenders have been vital in making Ketel One Vodka one of the world’s most recommended vodkas, and we will continue to learn from them.”

The premium cocktails for the night included the Ketel One 1961, Ketel One Japanese Old Fashioned, Ketel One Legacy, Ketel One Lemongrass Fizz, and Ketel One Perfect Martini.


Entertainment for the campaign celebration included DJ sets from Santigold and Lion Babe.