For years, Honest Tea has featured inspirational, thought-provoking quotes on the bottom of its bottle caps. One quote in particular caught the attention of Honest Tea customer and employee of The Humane Society of the U.S. Paul Shapiro, who tweeted an image of a bottle cap with a quote from Donald Trump. The quote reads, “If you're going to think anyway, you might as well think big.”
Shapiro tells The Associated Press, “I usually don't think of organic green tea consumers as target demographic for Donald Trump.” In response to Shapiro’s tweet, Honest Tea tweeted, “We're in the process of having his quotes removed from our caps.”
Co-founder of Honest Tea Seth Goldman said the company was already in the process of phasing out the quote, as quotes are rotated about every 18 months. When Honest Tea was acquired by Coca-Cola in 2011, Coca-Cola advised Honest Tea to use quotes from people who have been dead for a while, to avoid offending people.