This Guy is Willingly Drinking 10 Cokes a Day for a Month

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George Prior is doing this as an experiment to showcase the damage sugar does to one’s body

Today is his 29th day of the month-long, toxic experiment.

Health advocate and Los Angeles native George Prior is fed up with how much sugar Americans consume on a daily basis, so he decided to do something, and show his viewers just what happens when you consume the copious amounts of sugar in a typical American diet. He embarked on a 30-day journey in which he will be consuming 10 cans of Coca-Cola per day: the sugar-equivalent to what he claims constitutes a large percentage of Americans’ diets.

 Prior is almost finished with his Coke binge (he’s on Day 29 of the 30-day challenge), and thus far, he’s gained 20 pounds, although he claims in an interview with LA Weekly, that because his diet is fairly similar to the typical American diet, he does feel fine, although the incredibly-rapid weight gain (about a pound a day), and is actually craving Coke now, which is incredibly unusual, he says, for someone who’s an avid paleo lifestyle activist.

Just to put this in perspective: a can of Coca-Cola has 35 grams of sugar on it (or 10 grams over the daily allowance, according to WHO). So, 10 Cokes a day would be equivalent to 350 grams of sugar a day. That’s two weeks’ worth of sugar that Prior is drinking in one day. He’s a real trouper.

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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi