Astronaut, ballerina, zookeeper, soda flavor inventor. For a kid, any of these would be a dream job, but for David Dafoe, one is a reality (no, he’s not a ballerina). Dafoe is a flavor scientist who creates unique beverage flavors for big drink companies like Jones Soda, Ocean Spray, Joia Life, and Diageo. As the founder of Flavorman, Dafoe, along with his small team, has created more than 443,000 flavors over the past two decades, according to CNN Money.
His company has concocted unusually delicious-sounding beverages like blackberry pomegranate and lime-hibiscus, but they’ve also rolled out some quirkier varieties, like taco soda, bourbon soda, and devil’s food cake soda. Sign us up for bourbon soda, but we’re not so sure about taco soda. A quick Google search doesn’t turn up anything, so it must not have been very successful.
But if you want Dafoe and his team to make you a custom soda flavor, it will cost a pretty penny: between $12,000 and $20,000. You may have seen his venture into the alcoholic beverage world, BeatBox, a brand of boxed mixed drinks, which was pitched on Shark Tank and won a $1 million investment from Mark Cuban.
His goal? To teach the beverage industry how to do flavor right.