Dunkin' Donuts Is Offering Extra Perks For Customers Who Join Their Rewards Program This Month

As the new Starbucks Rewards program makes its official debut, Dunkin' Donuts is hosting a limited-time promotion for April to entice consumers to sign up for its DD Perks Rewards program.

From April 14 through April 21, guests who register for the program using the code 'STARS' automatically earn 125 points, plus an additional 125 points during their second and third visits when using an enrolled Dunkin' Donuts card. DD Perks Rewards members receive a coupon for a free drink of their choice once they accrue 200 points.

Through DD Perks, customers earn five points for every dollar they spend on qualifying purchases using an enrolled Dunkin' Donuts card or app. Members receive a coupon for a free beverage in any size upon enrollment and on their birthday.

Sherrill Kaplan, vice president, digital marketing & innovation at Dunkin' Donuts, says "Our guests are the cornerstone of our brand, and we are committed to continuing to exceed their expectations. Our DD Perks Rewards program, recognized as one of the most robust and fastest-growing programs of its kind in our industry, honors our extremely loyal fan base by making it seamless and affordable to earn free beverages quickly. With 4.3 million DD Perks members, we look forward to welcoming new guests and rewarding them with even more points to keep them running on Dunkin'."

The company has also unveiled a new version of its mobile app, which has been downloaded more than 16 million times since it launched in 2012. The updated version features, "a new touch-friendly design and layout with enhanced imagery to showcase the brand's broad menu."