Coors Light Debuts Sun-Activated Beer Can Designs
Coors Light recently debuted six limited-edition beer cans, called Coors Light Summer Certified, designed with special ink technology that's activated by the sun. This means that when you're soaking up the rays and drinking a cold one during the summer, the can's UV-activated colors will come to life.
"To enjoy the best of summer, you simply have to get outside in the sunshine with your friends and family, and these cans will come alive with you during your favorite summer moments," Chris Waldock, senior director of marketing for Molson Coors Canada, said in a statement.
"We have a long history of innovative packaging that sets us apart; these new Coors Light Summer Certified cans are taking it to a new level of cool and we hope Canadians will get outside this summer and enjoy them!"
The cans are available in 355-milliliter and 473-milliliter cans until Labor Day, exclusively in Canada.
This isn't Coors Light's first color-changing product — in 2014, the company created temperature-sensing cans that change color when the drink is slightly warm.