Gatorade, though an extremely popular sports drink, doesn’t exactly scream “all natural.” PepsiCo is looking to change this perception, with the announcement of an organic version of the drink, which will debut in 2016, according to Business Insider.
Al Carey, CEO of PepsiCo Americas Beverages, made the announcement at Beverage Digest’s Future Smarts conference on Monday. Carey says, “It’s a consumer interest. I think they’re very interested in non-GMO and organic, and to the degree you can make it meaningful to the consumer — do it.” This announcement follows PepsiCo’s other initiatives to better appeal to consumers, including the non-GMO labeling of Tropicana and launch of Hello Goodness vending machines.
Fortune writes, “The GMO-free labeled Tropicana, along with the organic Gatorade, are part of PepsiCo’s broader efforts in recent years to bolster its ‘healthier’ products portfolio given the pressure on its sodas business,” paralleling with PepsiCo CEO Indra Nooyi’s sentiments that focusing solely on carbonated soft drinks is “a thing of the past.”