The darknet is expanding its product selection to include Chernyi Black roast, coffee from the Chernyi Cooperative in Moscow, Russia, Adweek reported. The darknet allows users to interact anonymously and access sites not available on mainstream browsers while also protecting the users’ location and content.
The coffee is being sold through Tor, a “free software and an open network that helps you defend against traffic analysis,” according to the Tor website.
The social media director of the digital marketing agency Possible Moscow, Maxim Fedorov, told Adweek the agency wanted “to attract the attention of trendsetters who already have access to plenty of interesting content,” which is why an anonymous marketplace such as Tor was chosen as its main platform.
"There is a generally held perception in Russia that coffee is harmful and shouldn't be consumed on a daily basis," Artem Temirov, Chernyi Cooperative co-owner, explained to Adweek. "We love flipping stereotypes upside down and decided to confront this stereotype, about coffee being a drug, with the stereotype about Tor as a platform that exists solely for drug trafficking."