coca-cola

Shutterstock / dean bertoncelj

Coca-Cola Life to Leave UK Market in June

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The product made only one percent of Coca-Cola sales in the UK last year
coca-cola

Shutterstock / dean bertoncelj

According to the company, the product contains 45 percent less sugar and calories than regular Coca-Cola.

In 2014, Coca-Cola launched its natural stevia and sugar product, Coca-Cola Life, to retailers in the United Kingdom; however, due to a decline in sales of the product over the last year, the company is pulling the product from shelves come June.

 

“More than 50 percent of Coca-Cola sales in UK grocery [stores] are sugar free,” Jon Woods, general manager for Coca-Cola Great Britain, told Beverage Daily. “As we look to drive no-sugar sales even more and make it clearer for consumers to differentiate between sugar and no-sugar options, now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading icon variants.”

 

Although the company will continue to focus on the product in the United States and other markets, Coca-Cola Great Britain will focus on other products — such as Coca-Cola Classic, Coca-Cola Zero-Sugar, and Diet Coke — instead.

 

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To read about 10 recipes that use Coca-Cola, click here.