Coca-Cola Life To Leave UK Market In June
In 2014, Coca-Cola launched its natural stevia and sugar product, Coca-Cola Life, to retailers in the United Kingdom; however, due to a decline in sales of the product over the last year, the company is pulling the product from shelves come June.
"More than 50 percent of Coca-Cola sales in UK grocery [stores] are sugar free," Jon Woods, general manager for Coca-Cola Great Britain, told Beverage Daily. "As we look to drive no-sugar sales even more and make it clearer for consumers to differentiate between sugar and no-sugar options, now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading icon variants."
Although the company will continue to focus on the product in the United States and other markets, Coca-Cola Great Britain will focus on other products — such as Coca-Cola Classic, Coca-Cola Zero-Sugar, and Diet Coke — instead.