Burger King Celebrates the Launch of ‘BK Joe’ With 99-Cent Coffee

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The new blend is available nationwide

Try the BK Joe with the CROISSAN’WICH.

Burger King, the second largest fast food hamburger chain in the world, is introducing its latest breakfast item today: a new blend of coffee called the BK Joe. The number-one chain, McDonald’s, has had success in recent years with its McCafé program.

The new blend uses a different brewing method, bringing what is said to be a brighter taste to Burger King coffee, whereas the current breakfast menu has four Smooth Roast coffee options: regular, decaf, iced coffee, and vanilla iced coffee.

“This is the start of a renewed focus on coffee for us,” Alex Macedo, president of Burger King North America, said in a statement. “We invested a lot of time developing a new blend and refining the brewing procedures in our restaurants to help us serve a hot and freshly-brewed cup of coffee every time, for every guest.”

The BK Joe can be served hot in small, medium, and large sizes with half & half or other sweetener options. The new coffee blend can also be served iced with cream, sweeteners, and vanilla or mocha flavoring in a 16-ounce serving.

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In honor of the BK Joe, the fast food restaurant is offering 99-cent any size coffee for a limited time at participating locations.