Don’t get your anti-gravity cozies ready just yet: This project will likely be years or decades in the making.

Jack Plunkett / Invision for Budweiser / AP 

Budweiser Wants to Be the First to Brew Beer on Mars

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DEK: Budweiser has announced its long-term project ‘Bud on Mars’ at the South by Southwest festival in Austin
Don’t get your anti-gravity cozies ready just yet: This project will likely be years or decades in the making.

Jack Plunkett / Invision for Budweiser / AP 

Don’t get your anti-gravity cozies ready just yet: This project will likely be years or decades in the making.

Suds in space? Budweiser just announced a sky-high ambition at a presentation during the South by Southwest festival to be the first to brew beer on Mars. The microgravity brewery project was announced by Anheuser-Busch’s vice president of innovation, Valerie Toothman, in collaboration with retired astronaut Clayton “Clay” Anderson and other industry experts.

“With this bold, new dream, Budweiser is celebrating the entrepreneurial spirit in which our iconic brand was founded upon,” said Ricardo Marques, vice president of Budweiser. “Through our relentless focus on quality and innovation, Budweiser can today be enjoyed in every corner of the world, but we now believe it is time for the King of Beers to set its sights on its next destination. When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind.”

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The Red Planet brewery mission will likely take years, if not decades, to accomplish. Bud’s mission will likely coincide with Elon Musk’s SpaceX’s plan to colonize Mars in the coming decades.