Budweiser Targets Youth Culture With a New Clothing Line at PacSun
Budweiser has collaborated with streetwear brand Been Trill for a new winter clothing line that’s available exclusively at PacSun, a retailer that embraces youth culture and focuses on the Southern California lifestyle.
The collection slightly strays from PacSun’s typical surf-and-skate staples and dips into the trend of vintage America with logo-centric styles featuring distressed band tees and now the “All-American” beer brand, according to First We Feast.
The beer logo makes its way onto an array of T-shirts, jackets, and accessories that range from $4.95 to $99.95. The collaboration with Been Trill taps into the hype of street style in the fashion industry.
Been Trill began as an art collective and is now a clothing brand that takes inspiration “from the runways in Paris to the bootleggers on Canal Street,” according to the brand’s website.
This isn’t the first collaboration among the three brands: A summer collection was released in June to “reinterpret classic Budweiser iconography,” GQ reported.