Not one to get left behind in the face of the recent popularity of craft beers, Bud Light debuts a new, more modern design to help it stand out.
Bud Light’s new look is its most significant packaging overhaul in the past eight years. In the release from Anheuser Busch, Bud Light vice president of marketing Alexander Lambrecht says, “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.” [related]
The use of the brewer’s trademark “AB” crest emphasizes the key attributes that the brand feels helped to establish Bud Light as the country’s most popular beer: premium ingredients, care in brewing, a crisp, clean finish, and a smooth drinkability, according to the release. The team at Bud Light believes the updated packaging, which calls back to its roots, will help customers to recognize its “genuine brewing credentials.”
It is estimated that more than 20,000 Bud Lights are sold every minute. The new Bud Light packaging will roll out nationwide in early spring 2016.