Brooklyn Café Is Suing Starbucks Over Unicorn Frappuccino

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Unicorn madness has officially peaked

The End has had a cult following in Williamsburg in Brooklyn.

It looks like the unicorn food trend isn’t all sunshine and rainbows after all — a Brooklyn café, The End, has called out Starbucks in a $10 million trademark infringement lawsuit, accusing the giant coffee company for ripping off their Unicorn Latte.


Starbucks / The End

The End started selling its Unicorn Latte in December 2016, a month before owners applied to trademark the name on January 20. The application is currently still pending.

A few months later, on April 17, Starbucks launched its own limited-edition Unicorn Frappuccino, and the mainstream coffee crowd went wild.

“The size of and scope of Starbucks’ product launch was designed so that the Unicorn Frappuccino would eclipse the Unicorn Latte in the market, thereby harming [The End] and confusing their customers,” the suit says, according to the New York Post.

“Starbucks’ products began appearing on social media labeled with the hashtag #unicornlatte, online publications began referring to Starbucks’ products as Unicorn Lattes, and [The End’s] Unicorn Latte — while still occasionally mentioned — was reduced to an ‘also ran’ anecdote to Starbucks’ Unicorn Frappuccino.”

Though the drinks share similar names, they differ greatly in terms of ingredients, with The End’s latte containing “cold-pressed ginger, lemon juice, dates, cashews, blended with additional healthy, dried ingredients such as maca root, blue-green algae, and vanilla bean,” while Starbucks’ Frappuccino has “milk, artificial sweeteners, color additives, and pinches of fruit juice concentrate for flavor.”

In addition to monetary compensation, The End says it also wants a public apology for moving in on its unicorn territory.

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In response, Starbucks spokesman Reggie Borges told the New York Post, “We know about the claims and we believe they are without merit.”