Following the launch of her athleisure brand, Ivy Park, Beyoncé has announced her investment in WTRMLN WTR, which provides “clean, healthy hydration for active lives,” according to a release.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” said Beyoncé. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
WTRMLN WTR is made of three ingredients: watermelon flesh, watermelon rind, and organic lemon. The company sources 800 million pounds of imperfect watermelons, or ugly fruit, to produce its product.
Regarding the partnership, Jody Levy, co-founder of WTRMLN WTR, said, “Beyoncé is aligned with many of our Company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts. She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”
Could ugly fruit actually be healthier for you? Check out our story.