Behold: The ’90s Cult Soda Classic Crystal Pepsi May Be Coming Back

Behold: The ’90s Cult Soda Classic Crystal Pepsi May Be Coming Back

Pepsi is being awfully cryptic about the rumors of Crystal Pepsi’s return… don’t toy with our emotions, Pepsi!

Ah, the 90s. The decade of scrunchies, Furbies, and the curiously clear Crystal Pepsi. Crystal Pepsi was a clear, caffeine-free soft drink that was sold by PepsiCo from 1992 to 1993. Despite its short stint on the market, the beverage has developed a cult following. And now, just like Coca-Cola’s neon citrus Surge and the iconic New York Seltzer — retro drinks that are currently back on the market — Crystal Pepsi may be poised for a comeback.

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In an aggressive social media campaign, self-proclaimed retro soda activist, LA Beast, aka competitive eater Kevin Strahle, has started a petition to bring back Crystal Pepsi. In response to his valiant efforts, PepsiCo responded with a sly message, saying, “we definitely hear you and we think you’ll be happy with what’s in store. Stay tuned.”

His legion of Crystal crusaders are thrilled with the news.

So if you find yourself kicking back with a glass of caramel color-free Pepsi in a few months’ time, you’ll know who to thank.

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