Ah, the ’90s. The decade of scrunchies, Furbies, and the curiously clear Crystal Pepsi. Crystal Pepsi was a clear, caffeine-free soft drink that was sold by PepsiCo from 1992 to 1993. Despite its short stint on the market, the beverage has developed a cult following. And now, just like Coca-Cola’s neon citrus Surge and the iconic New York Seltzer — retro drinks that are currently back on the market — Crystal Pepsi may be poised for a comeback.
In an aggressive social media campaign, self-proclaimed retro soda activist, LA Beast, aka competitive eater Kevin Strahle, has started a Change.org petition to bring back Crystal Pepsi. In response to his valiant efforts, PepsiCo responded with a sly message, saying, “we definitely hear you and we think you’ll be happy with what’s in store. Stay tuned.”
— L.A. Beast (@KevLAbeast) June 8, 2015
His legion of Crystal crusaders are thrilled with the news.
I often complain about the state of science, but when I get news like the return of Crystal Pepsi, I have to admit we live in a magical time
— Baked Neil Tyson (@BakedNeil) June 10, 2015
— Sl33py Rivers (@Sl33pyRivers) June 6, 2015
So if you find yourself kicking back with a glass of caramel color-free Pepsi in a few months’ time, you’ll know who to thank.