Beer Companies Duke It Out in the Battle to Be ‘King’ and ‘Queen’

By
Trouble is brewing over a beverage company that wants to call itself the Queen of Beer

Budweiser prides itself in being the "King of Beers."

Two beer companies are feuding over their royal titles of “King” and “Queen.”

Budweiser boasts that it is the “King of Beer,” but now they’re upset because SHE Beer is looking to claim the title of “The Queen of Beer.” Anheuser-Busch, parent company of Budweiser, is saying that these designations are too similar.

SHE Beer is one of the first beers marketed specifically toward women. It is manufactured by SHE Beverage Company in Lancaster, California. They applied to register their title “The Queen of Beer” back in December at the U.S. Patent and Trademark Office.

Anheuser-Busch filed a notice of opposition on August 19, saying consumers might think SHE Beer is part of their company. “The Queen of Beer mark is virtually identical to [Anheuser-Busch's] King of Beers marks with the exception of replacing the word 'king' with the connotatively similar word 'queen,’” Anheuser-Busch wrote in its opposition filing.

Related

“There is no 'Queen of Beer,' and we're a female-owned company,” Lupe Rose, co-owner of SHE Beverage, told The Associated Press. “It's important for us to fight. We are creating our own lane.”