For the first time in a decade, Bacardi Rum bottles are getting a serious makeover, and boy do they look snazzy. According to the Miami Herald, the sleek, art deco-inspired redesign coincides with the rum company’s 153rd anniversary, and was inspired by drawings from the early twentieth century. The bottles are taller, slimmer, and will each include a copy of the Bacardi family story.
“Our goal with the new pack design was to cement the extraordinary Bacardi heritage into the hearts and minds of today’s consumer by connecting it with the human passion, untamable spirit and fine craftsmanship that goes into every bottle,” Dmitry Ivanov, chief marketing officer of Bacardi and president of Bacardi Global Brands, said in a press release. “It looks contemporary, but with a strong heritage feel, and we look forward to seeing it in bars and in the hands of consumers around the world.”
The bottle, according to the press release, is designed to look handsome on a bar shelf, and of course, still has the famous Bacardi bat logo printed on the bottle, though the bat has been remodeled to look like earlier incarnations of Bacardi rum bottles.
Right now, the stuff inside the bottle is staying the same, but who knows if that will change once Cuban embargoes are relaxed?