red wine

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Australian Wine Company Targets ‘Dark and Mysterious’ Millennials With Its New Red Blend

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The wine is laced with American oak and carefully selected bits of shiraz, grenache, malbec, and petit verdot
red wine

limpido / Shutterstock

“Hopes End” wine celebrates those looking to make the best of adversity and diving into the unknown.

This week, brooding millennials will be able to embrace a wine made just for them with the launch of Australia’s Hopes End Red Blend, a wine inspired by the adversity of a family moving across the world.

The wine is from one of the oldest winemaking families in Australia, the Angoves, who got into the wine-making business after leaving London in hopes of new beginnings, only to settle in “dismal” Port Misery, South Australia in the nineteenth century, according to a press release.

The sleek, grayscale aesthetic of Hopes End was created to attract 25- to 35-year-old wine-drinkers “who are intrigued by brands with dark, mysterious, and authentic stories,” much like the story of the Angove family.

"We're showcasing the contradictions of a wine that starts in the sunny, sandy loam over limestone soils of South Australia, and ends with intensely flavored, darkly intriguing wine," said Tony Ingle, chief winemaker at Angove Family Winemakers.

The company’s wine selection will feature grapes from vineyards in South Australia, such as McLaren Vale, Barossa, and Murray Valley.

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The Hopes End Red Blend will be available in the U.S. and Australia for a suggested retail price of $11.99.