Anheuser-Busch InBev and Keurig Green Mountain have announced their joint venture for the research and development of an alcoholic beverage system that will make mixing drinks at home much easier.
The at-home technology will be based on the Keurig Kold, a discontinued system that created cold sparkling and non-alcoholic drinks, but will use AB InBev’s brewing and packaging technology, according to a press release.
"We are excited to partner with AB InBev to develop a new system for the adult beverage category,” Bob Gamgort, Keurig Green Mountain CEO, said in a statement. “We look forward to combining our capabilities and technologies to deliver innovation for consumers.”
The combined initiative will be based in Massachusetts and Vermont with a focus on researching and developing at-home alcoholic beverage-making in the North American market, Beverage Daily reported.
The timeline for product development, including the exact product price and specifics, have yet to be revealed.
Last week, Pernod Ricard also revealed its at-home cocktail system, Opn, at the Consumer Technology Association conference, which also focused on customizable home entertainment.