7-Eleven and Jones Soda Launch Premium Line of Fizzy Drinks
7-Eleven, the world’s largest convenience retailer, has teamed up with leading premium beverage company Jones Soda Co. to create a new line of premium carbonated beverages, available exclusively at 7-Eleven locations. The new sodas are part of 7-Eleven’s 7-Select private brand.
The 7-Select premium sodas come in five flavors: Twisted Citrus, Fruit Loose, Cocolocolilinut, Tropical Slam Rambutan, and Bluesberry Smash. They are made with natural flavors and lightly sweetened with cane sugar, according to a release. Each 20-ounce bottle has 180 to 195 calories and 75 milligrams of caffeine per serving.
Jennifer Cue, CEO of Jones Soda Co., says, “Our customers have a voice, and we used their input to develop 7-Select premium sodas, incorporating internationally inspired flavors into a refreshing lineup. These exclusive drinks offer premium ingredients, great taste and a caffeine kick. With fewer calories per serving than the national brands, we believe we have created an ideal product for the 7-Eleven customers of today and tomorrow.”
The premium sodas are available at participating 7-Eleven locations in the United States. Customers are invited to use the hashtag #7SELECTxJONES to suggest new flavor ideas and post photos to be incorporated into future labels.