Domino’s is putting its cheesy fate in the hands of its fans Down Under. The pizza chain giant has created “Pizza Mogul,” an app that allows Australians to design their own pizzas, market them on social media, and get a cut of the sales for every real Domino’s pie of their creation that they sell. That’s how you get delicious, wacky, and somewhat-silly creations like the user-submitted “Fisherman’s Dirty Wife” (a Domino’s pie topped with anchovies, spinach, and chile lime drizzle).
Pizza artists could make between 25 cents, and as much as $4.25 per pie sold, depending on the popularity of their invention and their marketing skills. The Australian branch of Domino’s has already declared the marketing experiment a success. Domino’s number-one pizza mogul probably does, too: the “Pizza Master” has sold more than 12,000 of his artery-clogging Mega Meat-Lovers Pie (bacon, ground beef, seasoned chicken, smoked ham, pepperoni, pulled pork, Italian sausage, mozzarella, and barbecue sauce), and has made 32,000 Australian dollars ($27,800 USD) so far.
Moguls can cash in on deals, and promotions throughout the Mogul endeavor, and the pizza-preneurs are encouraged to donate a portion of proceeds to charity, according to Market Watch.
Unfortunately, Americans are left out of this pizza-making business, but if we could join in, here would be a few suggestions:
Insane Buffalo Chicken (buffalo chicken, blue cheese, jalapeños, and sriracha sauce)
Hangover Breakfast Pizza (eggs, bacon, hash browns, sausage, spicy tomato sauce)
Grandma’s Sunday Sauce (tomato sauce, garlic, olive oil, pecorino Romano, parsley, meatballs)
For the latest happenings in the food and drink world, visit our Food News page.
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi