KitchenAid Creates a Mini Stand Mixer With Millennials in Mind

Artisan Mini Stand Mixer will hit stores in June

KitchenAid via The Huffington Post

The new mixer is made for consumers with “limited counter space and ‘smaller batch’ lifestyles.”

For those with KitchenAid stand mixer desires but without the countertop space or practical need, the brand is releasing a smaller version of its iconic mixer: the Artisan Mini Stand Mixer.

The mixer is made for customers with “limited counter space and ‘smaller batch’ lifestyles.” It is 20 percent smaller and 25 percent lighter than the classic Artisan, however the price point is not so mini. The 3.5-quart Artisan Mini retails for $399.99, while the standard 5-quart artisan costs $429.99. Turns out the mini uses the same motor as the classic, hence maintaining the higher price point.

13 Common Baking Mistakes and How to Undo Them4 Kitchen Tools That Will Make You a Better Cook in 201613 Kitchen Tools Restaurant Chefs Never Actually UseEssential Pantry Ingredients for Baking 10 Ridiculous Kitchen Tools You Don't Need

Derek Ernst, KitchenAid's global marketing director for small appliances, tells The Huffington Post, “We believed strongly that it had to power all of our existing hub attachments, some of which require significant power to deliver great results. This created a technical challenge for us as we had to pack the same level of performance into a smaller motor. The result is one of our most advanced motors yet.”