This week, influencers from Michelle Obama to 49ers quarterback Colin Kaepernick and actress Jessica Alba have partnered with FNV, a newly launched, national campaign that will promote fruit and vegetable consumption, particularly amongst teenagers and mothers, in the same “relentless, compelling, catchy” way that consumer brands target their audiences.
That's "Fruit and Veg," by the way.
“We want to do the same thing for fruits and veggies, which have never had an opportunity to act like a big brand,” said Lawrence Soler, CEO of the Partnership for a Healthier America. “Until now.”
In addition to FNV’s celebrity presence, the brand also has a founding supporter in Avocados From Mexico, the leading supplier of avocados in the United States.
AFM provides nearly 70 percent of avocados imported to the states, and is available year-round. In February, Avocados From Mexico was the first fresh produce brand to have its own Super Bowl ad.
“AFM is proud to be a founding supporter of FNV,” said Alvaro Luque, president of Avocados From Mexico. “We are proud to drive awareness of this versatile and nutrient-dense fruit.”