A five-year-old girl is missing out on Nutella’s “Make Me Yours” campaign, which allows customers to personalize jars of the popular hazelnut spread with their own names, in her native Australia because of her name — Isis.
Isis Taylor’s aunt, who first attempted to buy five personalized jars for Isis and her brother Odhinn at a department store, ran into trouble right away, with both names being flagged by a store computer as “problematic,” according to the Sydney Morning Herald.
“Odhinn” was eventually accepted, but the name “Isis,” a moniker for the Islamic State terrorist organization, was refused. The children are named after Isis, the Egyptian goddess who represents the ideal mother and wife, and Odhinn (also styled “Odin”), the mythological figure known as the father of all Norse gods.
Heather Taylor, the girl’s mother, was subsequently directed to contact Nutella’s parent company, Ferraro Australia, which also refused the request.
“Like all campaigns, there needs to be consistency in the way terms and conditions are applied,” the company said in a statement. “Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate.”
Taylor, however, challenged the decision as one that only made the Islamic State more powerful, urging Nutella to help reclaim her daughter’s innocent name, which was chosen before the rise of ISIS.
“This is an acronym that is used incorrectly by the media that Nutella are supporting,” Taylor said of ISIS, which the organization calls itself.
“We need to be calling the Daesh death cult by their name, Daesh,” referring to an Arabic acronym for the Islamic State which portrays its members as bigots who crush their adversaries. The Islamic State has previously threatened to “cut the tongue of anyone” who publically uses the name Daesh.
Isis’ mother had harsh words for Nutella after the company refused to print her daughter’s name. “You are actually making my daughter’s name dirty,” Taylor said. “You are choosing to refuse my daughter’s name in case the public refers to it negatively.”