Nestlé Toll House Café by Chip Enters Puerto Rico with 10-Cafe Area Representative Agreement
Franchisee opens first café Dec. 3
San Juan, Puerto Rico (RestaurantNews.com) Puerto Rico is about to get a whole lot sweeter.
Crest Foods, Inc., the franchisor of Nestlé® Toll House® Café by Chip®, announced today that it has executed an area representative agreement to open up 10 cafés in Puerto Rico in the next five years. The alliance with Puerto Rico-based Good For You Franchise, LLC, will include stand-alone and kiosk locations, some of which may be co-branded with Red Mango.
Mario Alverio Dominguez, CEO of Good For You Franchise, has been working with Crest Foods for nearly a year to bring the alliance to fruition. Alverio is a successful entrepreneur with more than 20 years of experience in various companies and industries. He is responsible for the successful launch in 2013 of the Red Mango brand in Puerto Rico, which now has 12 restaurants in the market with continued expansion ahead. Alverio foresees similar results with his newest venture.
“Nestlé Toll House Café by Chip is an exceptional brand with a successful franchising model that I believe will be very well received here in Puerto Rico,” said Alverio. “We will follow the same expansion strategy that worked so well with our other brands.”
Good For You Franchise will be the exclusive Area Representative for Nestlé Toll House Café by Chip in Puerto Rico.
“We are extremely pleased with the caliber of operator that will be working with our team here at Nestlé Toll House Café by Chip,” said Shawnon Bellah, chief operating officer of Crest Foods.
About Nestlé® Toll House® Café by Chip®
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises nearly 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé® Toll House Café by Chip® has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2015. For more information please visit nestlecafe.com.
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