Chicago, IL (RestaurantNews.com) The National Restaurant Association® (NRA) is accepting applications for the 2017 FABI Awards, its annual celebration of the year’s most ingenious and impactful food and beverage products. Award recipients will be recognized at NRA Show®, which runs May 20-23, 2017, at McCormick Place in Chicago.
Judged by an independent panel of industry operators and experts, the FABI Awards acknowledge only the most exciting breakthroughs in taste, marketability, creativity and profit potential in foodservice operations. Consequently, these trend-defining products become “must-see” for NRA Show attendees, who recognize the potential of such incredible edibles in terms of delivering unique and delicious new experiences to the table.
“We were really excited to receive a FABI Award,” said John Stephano, Director of Marketing and Training, Atalanta Corporation. “Not only does it signal to the industry that we’re the leader in Specialty Imported foods for foodservice, it also goes a long way towards driving extra traffic to our NRA Show booth. The interest and excitement around our products has been terrific. In a nutshell, the FABI Award has really helped us get the word out about our new and exciting products.”
FABI Award recipients enjoy many exclusive benefits, including prominent placement in pre-Show print/digital promotional efforts; company logo and product information on NRA Show website; inclusion in an official press release announcing FABI Award recipients; priority placement in on-site opportunities with broadcast media; booth signage indicating product is a FABI recipient; and extensive coverage via NRA Show media relations. Last year, the aforementioned NRA Show communication efforts garnered more than 117 million impressions.
To apply for a FABI Award, please visit Restaurant.org/Show/FABI. Submission deadline is January 11, 2017. Manufacturers may enter any food or beverage product introduced to the U.S. foodservice market between May 1, 2015 and May 20, 2017. The product will be evaluated by the FABI Award’s independent panel of experts, including:
For more information on the FABI Awards program, Please visit Restaurant.org/Show/FABI.
The National Restaurant Association Restaurant, Hotel-Motel Show is the largest annual gathering of restaurant, foodservice and lodging professionals in the world. NRA Show 2017 will be held May 20-23 at McCormick Place in Chicago. Beverage Alcohol for Restaurants (BAR), the only beverage-alcohol event exclusively focused on the restaurant and hospitality industry, will run concurrently, from May 21-22. NRA Show attracts more than 67,000 attendees from all 50 states and 100+ countries, and showcases the latest products, services, innovation as well as up-to-the-minute information about trends and issues and growth opportunities. For more information, visit NRA Show and BAR websites at Restaurant.org/Show and Restaurant.org/BAR, respectively. NRA Show can also be found on Twitter (@NRAShow), Facebook, Instagram (@NRAShow), Pinterest and the year-round content hub, Brainfeed.
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises more than one million restaurant and foodservice outlets and a workforce of 14.4 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry’s largest trade show (NRA Show May 20-23 2017, in Chicago); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF’s ProStart); as well as the Kids LiveWell program promoting healthful kids’ menu options. For more information, visit Restaurant.org and find us on, Facebook, Twitter and Instagram.