MyRecipes.com, Time Inc.’s popular food and recipe site, released their cookbook, America’s Favorite Food, today. The cookbook is the first from the MyRecipes brand and will feature the site’s top 200 most reviewed and highest ranked recipes. The name's no mistake either, with the 200 recipes chosen from the more than 65,000 recipes featured on the website by the 6 million people who use it each month.
While MyRecipes is making the jump into printed content, it will not be dropping its digital roots. America’s Favorite Food will be the first cookbook that uses invisible watermarks to connect users to further content online with its Scan-it/Cook-it™ feature. The feature is the first of its kind where users can scan photos, like you would with a visible QR code, to connect to MyRecipes.com for "How-To Videos." Other links featured in the cookbook include "Expert Answers," "Collection of Similar Recipes," and "Shopping Lists."
The Daily Meal took an exclusive look at some of the sample chapters from America’s Favorite Food to test out the Scan-it/Cook-it™ feature. After downloading the Digimarc Discover app and trying out the Scan-it feature, it was easy to see how effortless and helpful this feature is; the speed at which we were able to access the digital content was extraordinary, and makes the home cooking experience easier and more enjoyable.
America’s Favorite Food helps home cooks get one step closed to mastering their kitchens. The cookbook is available nationwide at retailers, and will also be available in eBook form, which will include the exclusive digital content.
Brian Baker is a Junior Writer at The Daily Meal. Follow him on Twitter @AKAfitsy